Identity for St Maggie, a women’s clothing company providing clothes, outerwear, and accessories online.
St Maggie came seeking an identity that conveys the dichotomy contained in its name: the iconic and historic reference to the patron saint of Scotland,
tied together with the sense of youth, lightness, and modernity in the nickname for Margaret.
Our approach was to create a brand identity that expresses modern heritage,
employing a distinct color palette, elegant letterforms, and hint of playfulness from the custom ligatures.